by Lindsay Teague Moreno
In Boss Up! Lindsay helps you gain the confidence to know that having ambition doesn’t make you a bad mother or wife. That it’s okay to have a desire for something more than endless sippy cups, clean-ups, Band-Aids, and groundings. That no matter your education or experience, you can tap into your passions and create businesses that give you increased flexibility, fulfillment, and financial security. And Lindsay doesn’t just do this through commiserating but, instead, through giving you the tools for change. Using the lessons she learned on her own path to success, Lindsay shares real, solid business principles with ten distinct success philosophies that you will encounter on the journey to entrepreneurship. Stay-at-home mom turned multimillion-dollar-producing business owner Lindsay Teague Moreno doesn’t just have a passion for entrepreneurship. She has a deep passion for helping women of all walks of life gain the confidence and skills to tap into their ambition and achieve success in their own business endeavors.
by Josh Bauerle
The Ultimate Beginner's Guide to Accounting for Students and Business Owners!
| UPDATED AND EXPANDED 3RD EDITION |
Meet Josh Bauerle, reluctant accounting student turned super CPA and author of the Accounting QuickStart Guide, 3rd Edition. This revolutionary book expertly simplifies accounting fundamentals and is an invaluable resource for accounting students, business owners, bookkeepers, and other finance and record keeping professionals everywhere! Whether you are a business owner looking to boost your bottom line or an accounting student looking to boost your grade, this book will prove indispensable on your journey.
Why do accounting students, business owners, and finance professionals love this book so much? The Accounting QuickStart Guide smashes the myth that says accounting must be dry, dense, and difficult to learn. Josh Bauerle simplifies the core principles of accounting with entertaining stories and examples as well as clarifying illustrations and practice problems—all of which combine to provide learners a path to fast and effective mastery of the material.
You'll Learn:
The Logic and Methods of Classic Double-Entry Accounting!
Business Entity Types; Their Pros, Cons and Their Financial Statements!
The Principles of Financial Accounting, Managerial Accounting and Tax Accounting!
GAAP Standards and Why They Matter to Accountants!
How to Fraud-Proof Your Business Using Simple Accounting Tactics!
by Allan Dib
WARNING: Do Not Read This Book If You Hate Money
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
• How to get new customers, clients, or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
by Brendan Kane
How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
by Kate Shoup
Turn your hobby into revenue with an expertly-run Etsy shop
Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself. Sales through the site are rising, fueled by Pinterest, Instagram, and other social media―so there's never been a better time to jump into the fray. This book shows you everything you need to know to get set up, get things running, and build your business as you see fit. From photography and sales writing, through SEO, homepage navigation, and more, you'll find it all here.
This new third edition has been updated to cover Etsy's newest seller tools, including Pattern, Etsy Manufacturing, Etsy Shop Updates, and the Dashboard, with expert guidance on QuickBooks Self-Employed to help you keep your business's finances under control. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.
Showcase your products to their best advantage with great photographs and compelling listings
Learn the technical side of setting up shop and processing orders
Manage your storefront efficiently using the latest Etsy tools and features
Increase sales by connecting with other vendors and promoting on Pinterest
Are you an artist, crafter, artisan, or craftsman? Etsy can be another great revenue stream. Are you just curious about whether your projects would sell? Wade in gradually to test the waters. Etsy is home to businesses of many sizes and types, and Starting an Etsy Business For Dummies shows you how to stake your claim.
by Deniz Olmez
Sell on Amazon and Make Them Do the Heavy Lifting
Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.
Selling on Amazon For Dummies walks owners through the process of building a business on Amazon―a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.
The basics of selling on Amazon
Using FBA
Getting started
Deciding what to sell
Conducting product research
Finding your way around Seller Central
Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
How to earn ROIs (Returns on Your Investments)
Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.
by Adam Wilkens
In 2018 Amazon.com represents 48% of all e-commerce sales in the USA. Learn expert tips and tricks to growing your brand on the world’s largest digital marketplace. You will learn the secrets to performing at the highest level with the guidance of veteran Amazon manufacturer’s representative, and owner of Dotcom Reps LLC, Adam Wilkens. His personal experience comes from creating and managing multiple vendor accounts with annual revenue in the $7+ figures. Many of these products later made their way onto shelves in Big Box retailers due to their popularity and high demand on Amazon.com. No matter what category you are selling in, ‘Become a Bestseller on Amazon.com’ will help you make and or save money. Grow your Amazon.com sales to the next level. This online sales guide will provide sales and marketing strategies for large vendors & small sellers, for the home based business & the corporation. These secrets to Amazon.com success can be yours today. This book will help increase your sales by providing step-by-step instruction with images in some cases. Sell on the internet’s largest retailer like a pro! The valuable information outlined in this book will be relevant for both 1P Vendor Central and 3P Seller Central suppliers. Discover ways to create keyword favoritism with the search tool, improve your content, establish brand registry, learn about keywords, maximize your awareness with advertising, manage promotions, generate verified reviews, navigate the ticket system, understand reporting and forecasts, get paid on more charge-backs, develop vivid A+ content, fine tune pricing strategies, navigate negotiations, learn to talk like an “Amazonian” and more!
by Christy Wright
Business Boutique is a life-changing handbook from the heart of Christy Wright, creator of the Business Boutique movement. It offers a step-by-step plan to take the ideas in your head and turn them into a business that brings some serious income.
Stop treating your desires and gifts like an afterthought and start chasing your dreams! Business Boutique will show you how to:
Create a customized plan to start and grow your business
Manage your time so you can have a business—and life—you love
Simplify the overwhelming business stuff like pricing, taxes and budgeting
Market to the right people the right way
Sell with confidence
by Will Eagle
Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.
Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content.
Create a plan that fits your business needs
Launch an ad campaign
Find video creation strategies
Launch a branded channel
Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
Ultimate Guide to Amazon Advertising
by Timothy P. Steward
The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns.
by Ken Colwell
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS IN 2021!
Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers.
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide.
From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!
by Eric Tyson
All the practical advice you need for starting a business
Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All In One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step by step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!
The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home based businesses to bookkeeping, accounting, branding, and marketing. If you're a go getter looking for a way to launch a great idea and be your own boss, Starting a Business All In One For Dummies prepares you to beat the odds and become successful in your sector.
Covers proven strategies on successfully branding and marketing your business
Includes step by step guidance on keeping on top of the books
Provides coverage of employee engagement and motivating employees
Offers helpful hints for overcoming obstacles in starting a business
Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All In One For Dummies is the only reference you'll need to start a business from the ground up.
by Claire Diaz-Oritz
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a Story Brand, Claire Diaz-Ortiz applies the seven principles of the Story Brand Framework to help you build an effective, long-lasting social media plan for your brand.
Comments